Rethinking the Role of Marketing Automation

A NEW WEBINAR PRESENTED BY ACT-ON’S CHIEF MARKETING OFFICER, KEVIN BOBOWSKI

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The buyers are in control. It’s a fact— after all, they can evaluate your offering and walk away from the purchase process before they even contact you. So how are B2B marketers adapting to this harsh new environment? Act-On recently surveyed leading CMOs to find out how top-performing companies plan to spend their time and budget in addressing the needs of new buyers.

The results will be covered in Rethinking the Role of Marketing Automation. The webinar will also consider how these companies allocate their resources across brand marketing, demand generation and customer marketing programmes.

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Results

  • Over 60% of attendees are not currently using marketing automation
  • Two thirds of attendees who are using marketing automation do so through email
  • 80% of attendees voted ‘Ease of Use’ as the most important quality in a marketing automation partner
  • One third of attendees are considering marketing automation for 2016

Kevin Bobowski

Chief Marketing Officer

Kevin Bobowski is the Chief Marketing Office at Act-On. He joined the company as Vice President of Demand Generation, leading the go-to-market strategy and pipeline marketing. He now also directs the teams responsible for developing highly integrated marketing and communications campaigns, and global demand generation programs. He’s a recognised marketing technology expert with a proven track record of building go-to-market strategies and demand generation programs for industry-leading companies.
Before Act-On, Kevin held leadership positions at Offerpop and ExactTarget, where he led the go-to-market strategy that helped fuel ExactTarget’s growth through an IPO.

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