10 Ways to Nurture the Buyer’s Journey

By Act-On

Your buyers have a long road to travel, beginning with awareness of their own need and ending with the acquisition of a product or service to address that need. For the B2B buyer, this journey has always been painfully slow, typically lasting from three months to a year. Now the cycle lasts even longer, with much more time spent upfront for consideration and raising awareness. But it’s also an opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.

Download this comprehensive eBook to learn 10 tactics to build a successful lead nurturing campaign in today’s inbound, multichannel, custom-tailored B2B marketing world, including how to

  • Build custom buyer personas
  • Make all your marketing touchpoints personal
  • Use social marketing effectively
  • Provide the right content at the right point in the cycle
  • …and much more!