Using Social Data to Transform PR

A WEBINAR PRESENTATION FROM BRANDWATCH

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The saying goes that a positive reputation is arguably the most valuable intangible asset that a firm can possess. Earned attention in the media, including social media, should enhance reputations rather than destroy them.

In this data-rich era, traditional methods of measuring online success simply don’t cut it anymore. In Using Social Data to Transform PR, you will learn how social data can change the way you measure PR, to create maximum results.

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Results

  • Over 50% of attendees were not currently using a social listening platform for PR
  • Nearly half of all attendees were interested in reaching more audience using data analysis

Shahlia Nelson-Rogers

EMEA Public Relations Manager for Brandwatch

Shahlia Nelson-Rogers is the EMEA Public Relations Manager for Brandwatch. Shahlia has extensive PR and corporate communications experience working for a variety of leading brands including Microsoft, Toshiba, Tata Consultancy Services, Research In Motion/BlackBerry, EE, Salesforce.com and Google Enterprise.
Brandwatch is the world’s leading social intelligence company. The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful data-driven business decisions. The Brandwatch platform ranked highest in customer satisfaction by G2Crowd in the winter 2016 social media monitoring report, and is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Sony Music and Dell.

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