How to launch a Content-First business

JOE PULIZZI’S NEW WEBINAR WILL SHOW YOU HOW TO BUILD A CONTENT MARKETING STRATEGY

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Are you a small company with limited marketing resources? Do you have an effective content marketing strategy in place? Two out of three B2B marketers are struggling with content marketing. If you’re one of them, this new webinar should give you plenty of food for thought.

For example, have you considered leveraging a content first go-to-market strategy? This is when entrepreneurs develop content brands and build audiences first and then develop products to sell much later in the process. The advantage is that having a singular focus on their audience gives the best understanding of what products make the most sense to sell.

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THE SIX STEPS TO BUILDING A CONTENT PLATFORM

  • Step 1: Finding your sweet spot
  • Step 2: Understanding your content tilt
  • Step 3: Building the base
  • Step 4: Harvesting an audience
  • Step 5: Diversifying your content mix
  • Step 6: Monetizing the platform

Joe Pulizzi

Founder

Joe Pulizzi is the founder of the Content Marketing Institute, the leading education and training organization for content marketing. The Content Marketing Institute also runs Content Marketing World, the largest in-person content marketing event in the world. In 2014, the Content Council awarded Joe the John Caldwell Lifetime Achievement Award, and his book, Epic Content Marketing, was named one of ‘Five Must-Read Business Books of 2013’ by Fortune Magazine.

Find Joe on Twitter @JoePulizzi

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