Seven Steps to Your Content Marketing Success Plan

A WEBINAR PRESENTATION FROM STEPHEN BATEMAN OF CONCENTRIC DOTS

REGISTER TO RECEIVE THE RECORDING

Taking an ad hoc approach to content marketing has never been a recipe for success. Despite this, there are still companies that fail to grasp the importance of putting a watertight content marketing strategy in place. Don’t be one of them!

As co-developer of a content marketing framework, Stephen will use this webinar to demonstrate the tools you’ll use to achieve content marketing success. He specialises in cutting through the ‘fuzz’ that surrounds the discipline and clarifying the way forward for SMEs and marketers.

get the video 

Results

  • 50% of attendees voted ‘producing engaging content’ as their primary content challenge
  • Nearly 50% of attendees lacked a content marketing strategy
  • A half of all attendees would like help optimising their content strategy

Stephen Bateman

Content Marketing Strategy Expert

Stephen Bateman is the Content Marketing Strategy Expert for Smart Insights. He writes extensively on content marketing and advises business owners and marketers on what they need to do to reach their highest content-marketing potential. Although he’s based in Exeter, Stephen has clients all over the world and is regarded as an expert in using content marketing to improve business performance.

Stephen is the author of Smart Insights’ Content Marketing Strategy Guide (second edition) and Content Marketing ROI Guide, a guide to measuring, evaluating and reporting content marketing performance.

SIGN UP TO RECEIVE THE VIDEO