How to drive digital marketing success

An Exclusive Webinar with Smart Insights’ Dave Chaffey

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Digital marketing presents a multitude of challenges and too many companies are struggling to align their digital activities with their strategic goals. How do you respond to the latest developments in this ever-changing arena? And how do you optimise your digital marketing plan to build brand awareness and maximise sales?

In How to Drive Digital Marketing Success Dr Dave Chaffey presents an unmissable masterclass on digital marketing strategy, looking in depth at the RACE Planning framework.

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  • Over 80% of attendees thought this webinar was excellent
  • More than half (58%) of attendees lacked a defined digital strategy
  • 74% (3/4) of attendees were interested in improving their digital marketing strategy
  • 64% of attendees voted landing pages the best entry point to test optimisation

Dave Chaffey


Dave Chaffey is a best-selling writer and speaker on digital marketing. In 2010, he co-founded Smart Insights, a business learning resource that helps 130,000 members in 80 countries to plan, manage and optimise their digital marketing activities. He has been recognised by the Chartered Institute of Marketing as one of 50 gurus worldwide who have shaped the future of marketing.

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