Free digital marketing plan template

Create a structured digital marketing plan with Smart Insights

This marketing plan template is based on Dan Bosomworth and Dr Dave Chaffey’s fifteen plus years experience of creating and reviewing digital marketing plans for companies small and large across many sectors.

 

  • A simple structure using the acclaimed Smart Insights RACE planning system
  • Key strategic activities to manage digital for each part of RACE are summarised on 1 page under Opportunity, Strategy and Action
  • Created by Dr Dave Chaffey, author of Digital Marketing Planning: Strategy, Implementation and Practice, first published in 2001 and now in its 5th edition and Dan Bosomworth of agency First10 who has worked with many top brands to create digital marketing strategies.

 

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THIS TEMPLATE WILL HELP YOU

  • PLAN. Create a digital marketing strategy
  • REACH. Grow your audience online
  • ACT. Encourage brand interactions and leads
  • CONVERT. Increase sales through optimisation
  • ENGAGE. Build customer loyalty and advocacy
  • As well as give you the tools to create and implement your plans

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