5 Steps to Creating a Digital Strategy

PRESENTED BY SUCCESSFLOW’S MICHAEL DEAN AND STEVE HOYLE

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According to a study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity.

In 5 Steps to creating a digital strategy you’ll have access to takeaway examples and supporting content to help you create your own digital strategy, irrespective of where you are on the digital maturity curve.

Register for the video to assess your current digital sales and marketing capabilities, and find out:

  • How your digital marketing strategy compares with your key competitors
  • How to evaluate your current digital marketing results
  • How prepared your organisation is to take advantage of digital marketing opportunities

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THE 5 STEPS TO CREATING A DIGITAL STRATEGY

  • Nearly 50% of attendees were tracking some digital benchmarks, but could do better
  • 37% of attendees use their in-house team to deliver digital activities
  • 70% of attendees were most interested in receiving best practice hints and tips

Michael Dean

Senior Account Director at SuccessFlow

With over 20 years of digital experience (including 10 years in London), Michael is responsible for working with clients focusing on strategy and delivery.  He has worked with leading names such as Aviva, Assa Abloy, FedEx, Sony, Heinz and many more.  With multi-channel and multi-sector award-winning experience, Michael aims to make sure business objectives are always at the heart of your projects.

Steve Hoyle

Operations Director at SuccessFlow

Steve has 20 years’ experience in B2B marketing – both client and agency side. He has a diploma in direct and interactive marketing as well being an Agile project management practitioner. He has worked with leading clients, such as FedEx, Microsoft and LV=.

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